Friday, November 20, 2009

The sustainability of social networking sites.

First there was Friendster.com, then Myspace.com, then Facebook.com and now Twitter.com. Why is it that multiple social networking sites come and go – with each of them having its own dominating reign of a couple of years or so, and then quickly fading away into cyberspace history? If they all exist as social networking sites, how is the “old-school” Friendster.com so different from the “hip and happening” Twitter.com? Each of the died-out social networking sites lacks one thing: sustainability in design.
As Nathan Shedroff described, sustainable design is unattainable, but it would ideally be defined as something that is efficient today, efficient tomorrow and efficient for upcoming generations. According to this definition, Friendster.com and Myspace.com have definitely failed to maintain a sustainable design, otherwise users would still be heavily relying on them for social networking purposes. The deciding factor that explains why Facebook.com and Twitter.com are currently all the rage in the social networking world is the differences in design of the websites. One major design change from Myspace.com to Facebook.com was, for example, having unlimited photo-uploading space as well as the option of “tagging” your friends in photos. One major design change from Facebook.com to Twitter.com is the option of constantly posting alerts about oneself, which is especially useful for those who are always on-the-go and can quickly update their statuses and alert their friends from their mobile phones.

New and improved features such as those described above are clearly the reason for the evolution of social networking sites because eventually, Myspace.com added their own feature of also being able to “tag” friends in photos, and Facebook.com has regularly been changing its design layout to make its use more accommodating to its users. For example, the recently added “Live Newsfeed” option allows users to easily and constantly be updated with their friends’ statuses. So basically, when a newer social networking site is established, people are going to swerve towards the most efficient, convenient and high-featured website. All in all, many of these social networking sites have conjoined so that when an update is made on one site, the same update is automatically made on every other social networking site the individual has – thus, allowing users to effortlessly maintain all of their social networking sites at once.

Wednesday, November 18, 2009

Reuse, Reduce, Recycle, Restore.

Nathan Shedroff, author of Design is the Problem, is recognized as a pioneer in experience design – “an approach to creating successful experiences for people in any medium” (http://www.nathan.com/ed/index.html). Shedroff defines sustainable design as “design and development that meets today’s needs without preventing those needs from being met by future generations,” although he also states that there is no such thing as sustainable design. Sustainable design allows for something to be efficient today, efficient tomorrow and even efficient decades from now. Or in other words, what is efficient for an individual today must still be efficient for that individual’s children, grandchildren and so on.

Since sustainable design does not technically exist, society must instead focus on more sustainable design in order to envision what the idealistic more sustainable, more meaningful and post-consumer world would be like. This more sustainable design consists of multiple design strategies, all which fall under the categories of reducing, reusing, recycling and restoring. One design strategy, which falls under the reducing category, is dematerialization. A key example of relying on dematerialization as a more sustainable design strategy is the currently popular device, the iPhone. Why would an individual prefer to carry around all of the following devices: a cell phone, an audio/MP3 player, a PDA, a digital camera, a GPS system, a watch and an e-Reader, when just one device can provide all of the above?
That is where the iPhone comes into play – and it could be the explanation as to why the iPhone is so widely used in today’s society. One could easily imagine how much less material is required in producing just one iPhone versus the amount of material required to separately produce all of the previously mentioned devices whose features already come installed with the iPhone.

So as the usual American learns during their elementary school years, Shedroff overall emphasizes the ideas of REDUCE, REUSE, RECYLE (and RESTORE). Although America comes nowhere close to Cuba when it comes to sustainability and the idea of creating a completely sustainable community is unrealistic, the newly defined area of experience design is the first step to achieving the more sustainable world that people long for.

Monday, November 16, 2009

That's so KITSCH.

With the holiday season drawing near, one must prepare for the masses of tacky and exaggeratedly decorated – also referred to as “kitsch” – front lawns [see image below].
The inflatable snowmen, the fake snow and the Santa Claus with reindeer ensembles all fall under this description of kitsch. Originating from the German language, “kitsch” is simply used to describe something that is of bad taste – especially in the arts. “Kitsch” is mentioned in Gary Hustwit’s film, “Objectified,” primarily to contrast the ideal of “good design.” The film defines “good design” as being aesthetic, unobtrusive, long-lived, consistent in detail, environmentally friendly and most importantly, useful. All of these features of “good design” come into play when formulating the bigger contextual picture – that of the relationship between humans and objects. This bigger picture is even placed into consideration when it comes to designing what would normally seem like insignificant objects, such as a toothpick.
In the film, the design process of the Japanese-designed toothpick is discussed – demonstrating the significant, although often overlooked, detail of the ridged top of the toothpick. The Japanese designed this aspect of the toothpick in order to allow for people to break off the ridged top to rest the toothpick on after using it [see image above]. This tiny detail emphasizes the film's recurring idea how there is a design for everything.

Speakers in “Objectified” suggest that designers are constantly looking at things and thinking why things are the way they are, as well as always looking to the future when it comes to design. Returning to the kitsch holiday lawn decorations, as society continues to advance with improving the human-object relationship of design, what will become of these mass-produced items that stray so far away from the ideals of “good design?” Only the future holds that answer, but no need to worry. If one is, in fact, a fan of such kitsch holiday lawn decorations, after the holidays have passed, they will immediately be replaced back in the standard forms of lawn gnomes and pink flamingos. Whatever the fate is of any type of kitsch lawn ornament, the idea from “Objectified” still stands: “We have too many unnecessary things everywhere.”